Branding and Social Media Coordinator. Location: King of Prussia, PA
Our Firm
Travillian Group is a unique Executive Search and Talent Advisory Firm focused exclusively on the Financial Services space. We work with banks, fintech firms, investment banks, private equity shops, hedge funds, consulting firms, law firms and the various other institutions within the industries that we cover.
The firm also produces its own original content, called Of Banker’s Interest, which produces articles, webinars and conversations to banking and financial technology professionals across the country. This content is extremely well regarded, is primarily distributed through our own channels, but has been profiled in various industry news publications as well.
The Opportunity
We are seeking a high-energy, creative extrovert to be the champion of our Branding and Social Media initiatives. In this position, you will help expand and refine our current digital platform presence and craft our brand for maximum impact with our target audience. Released in early 2020, our original content is already one of the go to news sources for top industry professionals across the country.
You'll love this role if you're looking for a chance to take ownership of a marketing process and generate new ideas that successfully expand our brand presence. We are a highly aspirational group so the upside to this role is tremendous. We pride ourselves on putting our people in positions to be their best!
This role will be a hybrid work model where you have the option to work from home and spend time in the office collaborating with our team. We offer a fun environment that fosters creativity and true teamwork. This will be a long-term, growth-oriented opportunity within our firm.
Job Description
Candidates Should Possess the Following Characteristics:
Qualifications
Travillian Group is a unique Executive Search and Talent Advisory Firm focused exclusively on the Financial Services space. We work with banks, fintech firms, investment banks, private equity shops, hedge funds, consulting firms, law firms and the various other institutions within the industries that we cover.
The firm also produces its own original content, called Of Banker’s Interest, which produces articles, webinars and conversations to banking and financial technology professionals across the country. This content is extremely well regarded, is primarily distributed through our own channels, but has been profiled in various industry news publications as well.
The Opportunity
We are seeking a high-energy, creative extrovert to be the champion of our Branding and Social Media initiatives. In this position, you will help expand and refine our current digital platform presence and craft our brand for maximum impact with our target audience. Released in early 2020, our original content is already one of the go to news sources for top industry professionals across the country.
You'll love this role if you're looking for a chance to take ownership of a marketing process and generate new ideas that successfully expand our brand presence. We are a highly aspirational group so the upside to this role is tremendous. We pride ourselves on putting our people in positions to be their best!
This role will be a hybrid work model where you have the option to work from home and spend time in the office collaborating with our team. We offer a fun environment that fosters creativity and true teamwork. This will be a long-term, growth-oriented opportunity within our firm.
Job Description
- Manages existing company social media channels (LinkedIn, Twitter, YouTube) and expands reach to other relevant platforms by establishing campaigns and growing followers.
- Develops a cohesive strategy that optimizes campaigns across all platforms and efficiently expands reach to new followers/subscribers.
- Contributes to the creation of dynamic written, graphic, and video content for social media.
- Fosters content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation.
- Analyzes and reports audience information and demographics, and success of social media projects.
- Proposes new ideas and concepts for social media content.
- Establishes a relationship with various media outlets to expand the reach of Travillian’s original content.
- Spearheads the branding initiative to further Travillian’s presence.
- Explores new ways to connect with our growing audience, embracing the latest trends in digital media.
- Creates marketing campaigns to invite existing contacts in our robust database to subscribe to our content distribution list.
- Identifies opportunities to enhance relationships and increase engagement.
- Creates unique industry events, both in-person and virtual, to further Travillian’s presence within our specialty areas.
Candidates Should Possess the Following Characteristics:
- A familiarity with digital platforms and a desire to create and foster a robust social media presence and retain ownership of the process.
- Good communicator, excellent interpersonal skills and an upbeat and enthusiastic attitude.
- Strong computer skills and great attention to detail.
- The ability to embrace and new ideas and provide innovation.
- Detail-oriented, highly organized, and able to work effectively and independently in a deadline-driven environment.
- Team-oriented collaborator that is open mind to all ideas, feedback and suggestions.
- Passion, perseverance, entrepreneurialism, self-reliance and drive.
Qualifications
- 1 -4 years of experience. Undergraduate degree, ideally in Marketing, Communications or Business and/or equivalent experience.
- Understanding of marketing principles and concepts.
- Detail oriented, self-starter with ability to effectively solve problems and identify opportunities.
- Ability to work with industry-focused teams in a deadline-oriented environment.
- Ability to manage multiple projects and assignments simultaneously.
- Experience working with MS Office (Excel, PowerPoint, Word) and social media insight tools.
